During the ideation and build of an app, the backlog of user stories is prioritized and continually updated. This creates a roadmap of future work that the customer may want to start work on immediately or may want to wait for other business reasons.
This is where the methodology of Marketing Operations comes in. Marketing Operations is the iterative, programmatic and documented approach allows the business to create strategic direction, reduce cost, focus on their business while more rapidly achieving success.
We create a t-shirt sized scope of the backlog which allows the business to get budget approval without having to go back for more budget every 6 months. We work with the customer to continually groom the backlog so that the delivery team is focused on developing the most business impactful features to your app.
We utilize our scalable process to create a planned and predictable model for faster success driving towards executive driven KPI’s. This allows your business to focus on what they know and leaves the execution of the strategy to our experts.
Properly implementing our process will ultimately reduce your costs, get to KPI’s faster and enable your internal staff to focus on your business strategy.
